Issue 5.2

Issue 5.2

  • Influence of Technology Disruptions on Career Commitment of IT Professionals: An Analysis
  • A Study on the Impact of Micro Finance Institutions on Socio Economic Empowerment of Women in the Rural Indian Society
  • Brand Preference Towards Mobile Service Providers – An Empirical Investigation
  • A Study on Quality of Work Life of Private Arts and Science College Teachers In Tirupur District
  • A Study on Motivation, Employee Engagement and Employee Retention among Private Hospital Nurses in Coimbatore
  • A Study on Customer Satisfaction Level of BSNL Mobile Service in Madurai City

Influence of Technology Disruptions on Career Commitment of IT Professionals: An Analysis

Dr. S. Kumar Chandar, Associate Professor, Department of Management Studies, Christ University, Bengaluru

Jayanth. P. Reddy, Research Scholar, Department of Management Studies, Christ University, Bengaluru

Abstract
The IT industry, and in particular the IT Services industry, is going through a turbulent phase caused by factors like global economic slowdown. There is severe pressure on margins of both IT Service providers and their clients. The evolutionary changes in the industry are path breaking and a double impact is caused by eruption of disruptive / digital technologies in the industry horizon. The IT services organizations are trying to steer their way through these changes. Further, this turbulence is getting transferred to their employees, whose nature of jobs, work and hence expectations are changing rapidly. The IT service organizations are getting constrained on one side by not being able to increase the organization commitment of their people and, on other side, employees seem to be increasingly focusing on their career commitments. This might potentially make them review their skills and redefine their careers. This article discusses about IT professionals’ career commitment, its determinants and influence of technology disruptions on career commitment.

Key words:
Career commitment, Career satisfaction, Career investment, Career alternatives, Disruptive technologies, Technology obsolescence


A Study on the Impact of Micro Finance Institutions on Socio Economic Empowerment of Women in the Rural Indian Society

Dr. Manjusmita Dash, Faculty, Department of Business Administration, Utkal University, Vani Vihar, Bhuvanseswar, Odisha

Abstract
Microfinance is an emerging phenomenon that opens access to capital for individuals previously shut out from financial services. In its direct engagement with the poor, microfinance represents a new way for financial capital to potentially stimulate economic growth in developing countries. It started as a non-profit mini loans designed to help the very poor to buy means of alleviating the poverty. Microfinance has gained a lot of significance and momentum in the last decade. The role of micro finance as the most suitable and feasible alternative in accomplishing the goal of growth and poverty alleviation is now well recognized. Micro finance institutions other than banks are engaged in the provision of financial services to the poor. This study is aimed at analyzing the impact of micro credit on socio economic empowerment of women. The present study is based on both primary and secondary data. The primary data collected from field survey, conducted in West Godavari District of Andhra Pradesh.

Key words:
Microfinance, Inclusive Growth, Self Help Group (SHG), MFI


Brand Preference Towards Mobile Service Providers – An Empirical Investigation

Dr. B. Angamuthu, Assistant Professor in commerce, Koval Kalaimagal College of Arts & Science, Coimbatore.

Abstract
India is witnessing major changes in the lifestyles of large section of the population. India is the second largest mobile subscription market in the world after China. In the beginning of the 21st Century, cell-phone use became a craze, a symbol of money and success. Nowadays even kids find it a necessity of life. Mobile phone subscription has increased substantially in India and it covers more than 75% of the Indian population. Understanding customers has become a big challenge to the Mobile Service Providers (MSPs), especially in the context of creating and managing a powerful brand. The present study investigates to identify the factors influencing subscribers’ preferences for MSPs. This empirical assessment uses primary data collected through purposive sampling of 500 mobile phone subscribers. A questionnaire, designed by the author, has been circulated in the Coimbatore District of Tamil Nadu State. This study finds that one-third of the subscribers prefer Vodafone and/or Airtel services. The Chi-square analysis reveals that there is a significant association between preference of MSPs and respondents’ characteristics such as age group, educational qualifications, occupational status and family income. There are also other six different factors which are also responsible for subscribers’ preferences of MSPs.

Key words:
Mobile Service Providers, Subscribers, Brand Preference


A Study on Quality of Work Life of Private Arts and Science College Teachers In Tirupur District

Dr. B. Thayumanavar , Assistant professor, PG and Research Department of Management Science, Sree Saraswathi Thyagaraja College, Pollachi

Mr. K. Srivignesh Kumar, Research Scholar, Sree Saraswathi Thyagaraja College, Pollachi.

Abstract
Higher education is the key of success of a nation which boosts the economic potential of entire nation. Indian higher education teachers are akin to middleware transformation engines as they produce human resources for industry, develop entrepreneurs and motivate young minds for R&D. They are responsible for understanding and transforming the energy and knowledge of students in an efficient manner. An abundance of research studies have suggested that Quality of Work Life (QWL) is one of the most significant tools of human resource management. Quality of work life programs encourages employees to strike a balance between professional, personal and social life for the larger purpose of enhancing employee job satisfaction.

Key words:
Quality of Work Life (QWL), Higher Education.


A Study on Motivation, Employee Engagement and Employee Retention among Private Hospital Nurses in Coimbatore

Dr. J. Arthi, Asst. Prof(SG), Avinashilingam School of Management Technology, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

  1. Sugirtha, Research Scholar, Avinashilingam School of Management Technology, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore.

Abstract
Nurses are professional practitioners who are responsible for providing leadership to nursing services, co-ordinate services and attend people in community all the time. This study focuses on the nursing Quality of Working environment in private hospitals. This paper attempts to identify the relationship that exists among Quality of Work Life (QWL), Employee Motivation, Employee Engagement and Employee Retention of nurses working in private hospitals situated in Coimbatore city. The results projected are based on technical analysis.

Key words:
Quality of Work Life, Employee Engagement, Employee Motivation, Employee Retention, Health Care System.


A Study on Customer Satisfaction Level of BSNL Mobile Service in Madurai City

Dr. K.T. Vijay Karthigeyan, Associate Professor, Department of Management Studies and Research, Coimbatore Institute of Management and Technology, Coimbatore – 641 109

  1. Robin, Research Scholar, Department of Management studies and research, Coimbatore Institute of Management and Technology, Coimbatore

Abstract
Customer satisfaction is a measure of the degree to which a product or service meets the customer’s expectations. In other words, Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation.In recent years, BSNL Company’s revenue and market share have fall into heavy  losses due to intense competition in the Indian telecommunication sector. So it is important for the BSNL to retain and increase the customers to survive and grow in the Telecom market. For retaining the customers and grow, it is important for the company to meet the customer’s expectation. Hence this study is undertaken to measure the customer satisfaction level towards BSNL mobile service. The primary objective is to measure the customer satisfaction towards BSNL mobile service in Madurai District. It is a qualitative and empirical research. Convenient sampling is used to collect data from a sample of 110 respondents. The collected data was analyzed using tools like percentage analysis, Chi Square test, Z-test, Correlation and Regression analysis.

Key words:
Customer, Satisfaction, BSNL, Chi Square, Z Test, Regression

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